I can’t imagine anyone likes the idea of ‘virtue signalling’. Whether you’re the accuser or the accused, you’re likely either fed up of spotting self-righteousness, or fed up that your virtuous intent isn’t being taken seriously.

I see both sides. I’m frustrated by celebs wagging a finger about climate change, then boarding a private jet because they simply must travel in luxury, darling. But I’m also frustrated to see any attempt at social justice leapt on as do-gooder nonsense….

Paul Kerensa is a stand-up comedian and writer. paulkerensa.com

___

This is an extract from an article published in the Issue 2 – 2025 edition of Reform

Subscribe to Reform